Built for founders.
The MarginWorks program for solo founders and small teams building something worth growing.
Who this is for
You built the thing. It works. Now comes the part you didn't sign up for. Getting it in front of people. Making it look like the real thing. Answering every lead. Keeping the operation running while you're still trying to build.
That's the wall. Not building the product. Everything after it.
That's the part we run.
What you get
Everything MarginWorks does for a full-price client, from day one.
Branding.
We build your identity, your website, and your community online. Your users understand exactly what you do and who you are. You become the brand people recognize and trust in your industry.
Marketing.
We get you found by your market and bring people in. SEO, AEO, GEO, social media, and outreach. People find you on Google and inside AI answers. Your presence stays consistent across every platform your market checks.
CRM.
We manage your client relationships. Every lead gets captured, welcomed, followed up, and kept close after the sale. Bookings, reminders, and review requests happen on their own. Nobody who reaches out gets forgotten.
Reporting.
The news about your competitors, your industry, and your own numbers. Delivered daily, weekly, and monthly. You know what's happening without going to look, and we plan the next month together on a strategy call.
AI Automation.
Five workflows custom-built for the specific manual work slowing you down. Not a template. Built around your business.
Your Business Brain.
A private AI trained on your business, your industry, and your voice. Every output is written against your brain, not the open internet. The longer we work together, the sharper it gets.
Your client portal.
One place to see everything that got done. Drop ideas, steer the operation, watch the reports land.
Same system, same team, same outputs. Nothing dialed down.
What we don't do
The limits, stated plainly.
We don't do reels or vanity content.
Not TikToks, not talking-head videos, not trend-chasing. We build brand and community, not entertainment.
We don't automate your whole business.
We handle five specific pain points, custom to your operation. The rest stays yours.
We don't use generic AI.
Every output runs against your Business Brain, not the open internet.
We don't work with your direct market competitor.
If someone else serves the exact same customer as you, they can't hire us.
We don't sell or share your data.
Not to advertisers, not to partners, not to anyone.
We don't outsource your account.
The team who built your system is the team you talk to.
Who's behind it
“We only win when the founders we work with win. That's the whole point.”
Hector Valdez. Founder.MarginWorks is built by a small team, human and AI. The person who builds your system is the person you talk to. No account managers, no ticket queues.
Read the full story →What's included
| Agency | MarginWorks | Doing It Yourself | |
|---|---|---|---|
| Website built and maintained | ✓ | ✓ | You handle it |
| Branding and identity | ✓ | ✓ | You handle it |
| SEO, AEO, GEO | Sometimes | ✓ | You research it |
| Social media across platforms | ✓ | ✓ | You post it |
| Lead sourcing and outreach | Sometimes | ✓ | You find them |
| CRM, follow-up, reviews | Sometimes | ✓ | You track it |
| Daily, weekly, monthly reports | Rarely | ✓ | You pull the data |
| Business Brain (private AI trained on you) | No | ✓ | Not possible |
| Custom AI automations | No | ✓ | You build them |
| Client portal | No | ✓ | N/A |
| You own the code and the data | No | ✓ | ✓ |
| Direct access to the team who built it | No | ✓ | N/A |
| Monthly cost | $10k to $20k | A small monthly + stake | Your time |
How it works
$500 a month. Plus a small equity stake, so we grow when you grow. We only make money if you do.
The first three months are open on both sides.
If it's not working, either of us can walk. No equity, no buyback, just a clean stop.
After that, the stake earns over the rest of year one.
If at any point you'd rather keep us as your agency instead of an equity partner, you can buy the stake back at the end of year one at a fair, pre-set price. Equal to what we would have charged you as an established business, minus what you already paid.
After year one, we're in it with you.
The stake moves with the value of what you're building. We don't sell it. We don't take board seats. We're here as your team.
The $500 covers the fixed cost of running your systems. The equity is what keeps us in it with you. It's what makes this a partnership instead of an invoice.
The founders who make it to a real exit rarely hold more than 5–10% of what they built. Giving up a small stake to build a team around you is how the winners get there.
Questions founders ask
How much equity do you take?
The exact number is set on the call, sized for the stage of your company. Always small enough that you keep meaningful control of what you're building.
What if I raise a round?
The stake is structured to protect alignment through year one. Exact mechanics are discussed and locked when you sign, so both sides go into it clear-eyed.
Do you take a board seat?
Not in year one. After that, only if you invite us. That decision is always yours.
What if I want out?
The first three months are open on both sides, walk clean, no equity, no buyback. At the end of year one, you can buy the stake back at the fixed price. Any time after that, you can sell the whole company and we take our stake, or you can keep going with us. Never a trap.
How to apply
Short application. A few questions to see if the fit is right. If it is, we get on a call and go from there.